John McDonald's Posts (3)

Sort by
“Why should I invest in a custom community on Ning – why not just focus on my Facebook Page?” It’s a question I’ve heard frequently since I joined the Ning team in 2009. While there isn’t just one answer, custom communities do offer several unique benefits including complete ownership of the relationships and membership data, the ability to communicate with fans when and how you want, the chance to create a branded destination, and the freedom to monetize fan activity. However, the most important reason for investing in a custom community is the outcome – higher quality engagement with fans, peers, or customers.
Read more…
Ning is excited to announce that its partnership with BandPage, the most authoritative, up-to-date content in the music world. Bands can now create a custom fan community in minutes, combining publishing, community and their BandPage content in a way never before seen.
Read more…