Sarah Judd Welch's Posts (3)

Over the past few years, I’ve seen and felt first hand the skepticism of business leaders and traditional marketing folks around the financial return on investing in community initiatives. While it used to be that most of the evidence was anecdotal, today there are quite a few examples of community efforts moving the bottom line among the biggest and smallest of brands.
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As community managers rise in the ranks, we're often tasked with strategic planning for our entire team. This is our opportunity to align the greater organization around community goals while demonstrating how community initiatives reinforce business goals. Where to start?
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