community concept - Cultivating Community2024-03-28T08:24:37Zhttps://cultivate.ning.com/ning-blog/feed/tag/community%2BconceptWhy Do So Many Communities Fail? Conceptualizing a Framework for Communities [Video]https://cultivate.ning.com/ning-blog/conceptualizing-a-framework-for-communities-video2013-07-19T00:54:59.000Z2013-07-19T00:54:59.000ZAllison Leahyhttps://cultivate.ning.com/community/allisonleahy<div><p><span class="font-size-3"><iframe width="560" height="315" src="https://www.youtube.com/embed/N6i1qtB4gQM?rel=0" frameborder="0" allowfullscreen=""></iframe></span></p>
<p><span class="font-size-3"><strong>Why do so many communities fail?</strong> An online community is destined to fail if there is not enough interest in the <a href="http://cultivate.ning.com/ning-blog/understanding-conceptualization" target="_self">concept for the community</a>. No one will join a community unless its concept is closely related to what they do. To create a successful community, you must have a well-researched, niche topic, preferably with a couple of qualifiers in place (e.g., a community for backpackers who want to reduce the weight of their backpacks). It shouldn't have any competition, either -- that backpacking example, <a href="http://BackPackingLight.com" target="_blank">already been done</a>. And please don't go out there trying to create the next Facebook or Twilight Saga fan community unless you're approaching it from some radical angle.</span></p>
<p><span class="font-size-3"><strong>Most online communities are ghost towns.</strong> An oft referenced <a href="http://www.deloitte.com/view/en_US/us/Industries/technology/940bf5d47d124210VgnVCM200000bb42f00aRCRD.htm" target="_blank">study</a> by Deloitte revealed that even though 6% of businesses put over $1 million into branded online community building efforts, 35% have less than 100 active members, and less than a quarter have more than 1,000 active members. The study dated back to 2008, so FeverBee took a close look at data from Brand Republic and found that out of a random sample of 875 communities, only 12 had over 100 active members -- that's just 1.3 percent. This presentation evolved from those studies as an exploration of why so many communities fail, and how to overcome the first hurdle of community cultivation -- establishing a brilliant concept.<b><br></b></span></p>
<p><span class="font-size-3"><strong>If you get the concept right, your community will explode to life. </strong>There is a data-driven process for making these initial decisions, but I'm not about to give away the cow. Watch the <a href="https://vimeo.com/70590096#at=0" target="_blank">video</a> above to learn how to avoid the pitfalls of many organizations and develop a community concept that attracts high quality membership, positive engagement, and the community-driven dialogue that will inform the direction and evolution of your unique community.</span></p>
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<p><span class="font-size-3"><a href="http://storage.ning.com/topology/rest/1.0/file/get/1281883?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1281883?profile=original" width="542" class="align-center"></a></span></p>
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<p><span>For more community management best practices, </span><a href="http://www.feverbee.com/ning.html" target="_blank">download</a><span> half of </span><em>Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities</em><span> for free, then thank </span><a href="http://twitter.com/richmillington" target="_blank">@RichMillington</a><span>!</span></p>
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<p>Conceptualizing a Framework for Communities is the ninth in a series of <a href="http://cultivate.ning.com/community-management-talks" target="_self">Community Management Talks</a> with <a href="http://feverbee.com/" target="_blank">FeverBee</a> founder Richard Millington, who has spent the last 10 years mastering a range of social sciences, refining key community management skills, learning how to use and apply data, and amassing a collection of case studies to tackle every situation. Previous webinars cover topics including strategies for <a href="http://cultivate.ning.com/ning-blog/content-and-community-webinar-recording-with-richard-millington" target="_self">creating content that your community will love</a>, generating activity, managing growth, facilitating member engagement, <a href="http://cultivate.ning.com/ning-blog/converting-newcomers-into-active-community-members" target="_self">converting newcomers into active members</a>, and the science behind it all. If you're not on our email list and would like to be alerted of upcoming Community Management Talks, please <a href="mailto:ningsocial@glam.com?subject=Add%20me" target="_self">email Allison</a>.</p></div>