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Publish content that your community will love, and you may never be a victim of writer's block again. This sounds like a paradox, but it is the reality of creating a terrific content strategy. In Content and Community, Richard Millington offers advice on the types and frequency of content that you should be developing for your community.
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Members need both the motivation to initiate and to overcome their fear of starting a discussion. Their motivation to initiate will be to either learn something (e.g. "Does anyone know how to....?"), to impress others (e.g. "does anyone else think business class travel isn't as great as it used to be?" or to bond with others (e.g. "I'm upset Kelly got fired from the Apprentice").
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In this webinar, FeverBee's Richard Millington reviews key elements of the conversion process and shares a data-based approach for optimizing the new member experience. Watch this presentation to learn how to optimize a new member's journey from registration through the first major milestones, and how to combine social and technological processes to boost conversion rates.
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Moving beyond Facebook. What's next? Many of us following Facebook’s ongoing updates to News Feeds are convinced that the new rules, filters and algorithms are making it harder for businesses to reach their audience without spending big money on sponsored posts. Given the rising costs and unpredictability of reaching their fan base with organic content, brands and business owners are considering to limit their reliance on Facebook as their core social media platform, and are more likely to continue using Facebook for it’s 1 billion+ users, primarily as one of their many distribution channels.
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The majority of communities struggle to sustain high levels of activity in their communities. We typically only hear about the rampant success stories. It’s fun to believe that a community will just attract members and explode to life. Unfortunately, that’s probably not going to happen. It’s going to take a lot of hard work, an understanding of why people participate in communities, some principles of activity, and a clear plan of action.
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