quick tips (34)

If an organization is investing in a community, they deserve to know what they’re getting for their money. The most common objections to measuring this ROI are 1) You can’t measure everything 2) it’s not about ROI. The first is right, but you can still be accurate. The second is misguided (what does engagement eventually lead to if not greater profits?). There are a few techniques that can really help here.
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The Ritz-Carlton Hotel Company prides itself on being the gold standard for hospitality across the world and their record backs up that pride: the list of awards bestowed to their properties is quite impressive. Their service has received note, as well, making them only hotel company to receive the Malcolm Baldrige National Quality Award from the United States Department of Commerce twice. What can you, as a community manager, take from their example?
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Not many groups offer a sense of belonging. Most groups don’t try. Members join for a tangible benefit rather than an emotional need. When a member really feels they belong amongst a group, their loyalty, commitment, and willingness to help increase dramatically. You have them for life.
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How To Make Paid Search Pay Off

How can you drive a high volume of traffic to your new community–and do it right out of the gate? One effective way is a paid search campaign on one of the big engines, like Google or Bing and Yahoo. This can bring in visitors who are actively looking for the specific activities or services your community provides. Best of all, paid search can start driving people to your community the same day it goes live.
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How You Should be Spending Your Time Doing PPC

If you are unsure about how to spend your time doing PPC management, you need to stop and ask yourself a few questions: 1. What am I trying to accomplish? 2. What am I doing that produces the most value? 3. What can I automate so I can increase sales?
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One of the best (and quickest) ways to drive traffic to your website is to build a paid search campaign on one of the big search engines such as Google or Bing & Yahoo!. Paid search is a great way to drive traffic to your site because it will bring in visitors that are already looking for your specific kind of product and/or service. Best of all, it can happen right away! You could have people coming to your website just hours after it has gone live.
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Infographic: The Value of Community Management

TheCR Network's 2013 State of Community Management Report offers a quantitative look at how community management functions within organizations and the value to expect from those efforts over time. The infographic makes all this great data accessible
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Unpopular Communities

I recently read "The Power of Unpopular" by Erika Napoletano, the no holds barred brand strategist who makes a splash in the marketing world with her frank, uncensored advice. While the advice in her book is primarily aimed at brands and companies, I found that much of the wisdom could easily be applied to online community. Here are my favorite takeaways for cultivating an "unpopular" community.
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How does Whole Foods Markets balance its overall brand social media efforts with those of local markets? Director of Social Media and Digital Marketing Natanya Anderson shares insight on the overarching ideology and regional practices at BlogWell Bay Area.
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You can’t mass-invite people to join your community. That’s spam. It’s ineffective and does more harm than good. Do you want a deleted e-mail to be someone’s first impression of your community? There are 3 very good and very effective ways to invite someone to join your community.
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A writer, lecturer at Stanford University and frequent speaker, Nir Eyal's specialty is educating companies and consumers on habits and behaviors that help and hinder their lives, both online and off. In talking about what traits apps need to "hook" users, much of his information was directly relevant to building communities that keep members coming back .
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