On Thursday, we had the pleasure of hosting Ric Dragon, CEO and co-founder of DragonSearch, for an enlightening hour on Creating Healthy Communities in Social Media. From the origins of the term "community" to how dysfunctional communities are like families, this was a fast-paced hour packed with information. Check out the video below and read on for highlights.

Creating Healthy Communities in Social Media with Ric Dragon from Ning on Vimeo.

The most interesting takeaway from this talk for me were the analogies between functional families and functional communities. All healthy families will have a small amount of dysfunction. Ric argues that the essential elements for functional and healthy communities are: 

Empathy - Being able to feel the pain of others and identify it. When large groups of people have a lack of empathy, bad things happen. 

Addressing the Elephant in the Room - a taboo or big element that members don't want to talk about can be the downfall of a community.

Boundaries - Blurring of the boundaries that mark what's appropriate interaction between community members can be a slide down a dysfunctional hill. 

Conflict Extremes - While conflict can be healthy, too much conflict can be detrimental and needs to be addressed. 

What did you appreciate most in this webinar? 

 

Other resources mentioned by Ric: 

The Asch Conformity Experiments 

Adam Kmiec's 5 Roles in Community 

The Deep Role Model (Paul Moxnes) 

Tuckman's 5 Stages of Group Development 

Dunbar's Number 

Sherry Turkle, Alone Together (TED Talk)

Grooming, Gossip, and the Evolution of Language (Robin Dunbar)


Creating Healthy Communities is part of the Ning Community Management Talks series. Past presentations cover topics including strategies for generating activity, managing growth, facilitating member engagement, metrics and measurement for community health, and the science behind it all.

comments powered by Disqus

Every few weeks, Ning invites a leading expert to discuss trending topics and best practices for community management. Watch the recordings here.

More than two million people have built a branded social network on Ning. Many of these customers now enjoy thriving online communities. You can find a few of those success stories here.

Learn what it takes to thrive and see what it is possible to achieve with Ning.


Growing a thriving online community is one of the most rewarding things you can do.

Our goal at Ning is to make building a community dead simple. We provide an incredibly reliable, popular, and easy-to-use platform so you can focus on cultivating your community.

Learn how to start your community in minutes.

Have you considered monetizing your community? Download your free copy of Monetizing Online Forums by Patrick O'Keefe to learn what methods are available, how to implement them, and how you can benefit today.