Digest Emails: Yea or Nay?

Digest Emails: Yea or Nay?

Are digest emails a boon for valuable engagement or do they discourage visits to your community? There are points to each side. 

Digest emails can remind users about discussions that are happening in your community and encourage them to visit. On the flip side, too many digest emails can overwhelm users, leading to abysmal open rates and unsubscribes. Case in point: LinkedIn Groups digest emails. The default is a daily digest. How many of us don't even bother to open it unless the subject really catches our eye?

Then there's the question of how much content to include in the digest emails. Just include a subject and you may not entice your members. Include too much content and they no longer need to visit the community unless they have something in particular to add. 

Take our quick poll below and add your thoughts about digest emails in the comments. We'll revisit this topic in the future. 


(Image: Finger face with a question, a Creative Commons Attribution (2.0) image from 86979666@N00's photostream)

comments powered by Disqus

Every few weeks, Ning invites a leading expert to discuss trending topics and best practices for community management. Watch the recordings here.

More than two million people have built a branded social network on Ning. Many of these customers now enjoy thriving online communities. You can find a few of those success stories here.

Learn what it takes to thrive and see what it is possible to achieve with Ning.

Growing a thriving online community is one of the most rewarding things you can do.

Our goal at Ning is to make building a community dead simple. We provide an incredibly reliable, popular, and easy-to-use platform so you can focus on cultivating your community.

Learn how to start your community in minutes.

Have you considered monetizing your community? Download your free copy of Monetizing Online Forums by Patrick O'Keefe to learn what methods are available, how to implement them, and how you can benefit today.