Discovery is powered by the community you keep -- its engine is online and social. Think GPS-enabled apps that let people learn more about others in their vicinity, recommendations from friends, and hashtagging. Glimpse is the first ever conference focused on the future of social discovery, a decidedly broad topic that informed a day ripe with serendipitous discovery.
Panels covered topics including the future of Dating, Shopping, Transportation, Content, Entertainment, Neighborhood, Investing, and Identity. The fast-paced, 25-minute per panel format fueled quick-witted conversation. Social discovery is exploding in every direction, but at the end of the day, the thread that ties it all together: Community. Of course!
Community is the infinite network of connections, visible and invisible, that combine to form the tapestry of our identity. Our community informs everything from our purchasing to listening decisions. We leverage community to develop trust, which is widely recognized as the currency of the new economy. None of these functions of community are new, but they are made even more obvious today with the development of social tools and sophisticated algorithms.
To illuminate the importance of community, a few tweets from the day:
You can't talk content without talking community. Curation. Creation. Conference. Carpaccio. Combustication. #glimpseconf— Mayka Mei (@mayka) June 12, 2013
Robust team of community managers in the CNN news room. Definitely not a position in journalism a few years ago. #glimpseconf— Selena Larson (@selenalarson) June 12, 2013
The power of community: Relay Rider has better cust satisfaction when they meet the owner in person, rather than a digital exp. #glimpseconf— Jen Picard (@jenpicard) June 12, 2013