Best Practices, Community Spotlights, Community Management Talks, Ning News, Social Media, Quick Tips, Tools & Tech
Discovery is powered by the community you keep -- its engine is online and social. Think GPS-enabled apps that let people learn more about others in their vicinity, recommendations from friends, and hashtagging. Glimpse is the first ever conference focused on the future of social discovery, a decidedly broad topic that informed a day ripe with serendipitous discovery.
Panels covered topics including the future of Dating, Shopping, Transportation, Content, Entertainment, Neighborhood, Investing, and Identity. The fast-paced, 25-minute per panel format fueled quick-witted conversation. Social discovery is exploding in every direction, but at the end of the day, the thread that ties it all together: Community. Of course!
Community is the infinite network of connections, visible and invisible, that combine to form the tapestry of our identity. Our community informs everything from our purchasing to listening decisions. We leverage community to develop trust, which is widely recognized as the currency of the new economy. None of these functions of community are new, but they are made even more obvious today with the development of social tools and sophisticated algorithms.
To illuminate the importance of community, a few tweets from the day:
Fascinating. A community of literary lovers organically discovered and propelled 50Shades of Grey to fame on @goodreads. #glimpseconf
— Karynn Ikeda (@ktikeda) June 12, 2013
You can't talk content without talking community. Curation. Creation. Conference. Carpaccio. Combustication. #glimpseconf
— Mayka Mei (@mayka) June 12, 2013
The next trend? Social currency created by community. Every product needs a market says @naval #glimpseconf
— Shari Foldes (@sharifoldes) June 12, 2013
Robust team of community managers in the CNN news room. Definitely not a position in journalism a few years ago. #glimpseconf
— Selena Larson (@selenalarson) June 12, 2013
Half of @disqus is about technology and the other half is about community management. You can’t have discussions in a void. #glimpseconf
— Karynn Ikeda (@ktikeda) June 12, 2013
"We underestimated the power of community at RelayRides...it's an interesting factor." - @andre_haddad #GlimpseConf
— Allison Leahy (@zapleahy) June 12, 2013
travel is a state of mind. representing @couchsurfing and talking trust, community, and discovering new people, experiences at #glimpseconf
— Annie Fishman (@anniefishman) June 6, 2012
The power of community: Relay Rider has better cust satisfaction when they meet the owner in person, rather than a digital exp. #glimpseconf
— Jen Picard (@jenpicard) June 12, 2013
"Skout sees community management as #1. Otherwise things will be overrun. Anonymous straight men behave very badly" #glimpseconf #hahaha
— annebot (@annebot) June 12, 2013
"I think Wanelo works because it's a community, it's not just one brand" -@whatupwilly from @zapposlabs(cheers) #glimpseconf
— Sean Flannagan (@seanflannagan) June 12, 2013"The neighborhood is the original social network" - @sarahleary #glimpseconf #socialmedia #community
— Samantha Strauss (@sfsam22) June 12, 2013
