When people think about monetizing a website or online community, they often think about display advertising – and for good reason. It is a mature medium with many companies and services that exist to support it. But there is so much more. In this presentation, Patrick O'Keefe covers methods of monetization ranging from direct advertising and affiliate links to classifieds, product sales and premium memberships. Learn what's right for you and how to open your community up as a source of revenue without sacrificing its integrity.
Patrick O'Keefe is the author of Managing Online Forums, a practical guide to managing online communities, and Monetizing Online Forums a guide to generating revenue from them in the right way. We also learned that he's started a new project called Soda Tasting, an online show dedicated to the tasting, reviewing and enjoyment of soda, which probably proves that your success is only limited by your imagination.