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community value (1)

Guest Post: How Threadless, The Huffington Post and Fitocracy understand the business value of community

Posted by Sarah Judd Welch on April 23, 2014 at 2:00pm in best practices
Over the past few years, I’ve seen and felt first hand the skepticism of business leaders and traditional marketing folks around the financial return on investing in community initiatives. While it used to be that most of the evidence was anecdotal, today there are quite a few examples of community efforts moving the bottom line among the biggest and smallest of brands.
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