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In an ideal world you’d have so much money to throw at online advertising that you could just wait to see what works and then fix it. But here in the real world we need to start with best practices and expand with success. If you're trying to expand your ad scope and cast a larger keyword net, you may be harvesting more weeds with your wheat, but if you can avoid these five common pay per click mistakes, your returns will be greater than ever.
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