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Why Businesses are Embracing Branded Community Sites

Posted by Amita Paul on April 8, 2013 at 11:32am in social media
Moving beyond Facebook. What's next? Many of us following Facebook’s ongoing updates to News Feeds are convinced that the new rules, filters and algorithms are making it harder for businesses to reach their audience without spending big money on sponsored posts. Given the rising costs and unpredictability of reaching their fan base with organic content, brands and business owners are considering to limit their reliance on Facebook as their core social media platform, and are more likely to continue using Facebook for it’s 1 billion+ users, primarily as one of their many distribution channels.
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