Moderation Strategy

Do you have a moderation strategy? Or do you just remove provocative posts (often the best kind)? 

When members visit a community, they copy what they see other members doing. The important word in that sentence isn't 'doing', it's 'see'. You get to decide what members are likely to see. Your moderation strategies shapes what members see and, thus, what members do.

Moderation isn't removing the bad stuff, it's making clear decisions about what you want members to be doing, and emphasizing those elements.

If you want members to discuss fiscal policy, then highlight those discussions, interview members discussing that, create a poll about fiscal policy, make fiscal policy discussions sticky threads. 

Your moderation strategy shapes your community. It nudges members to take the actions you want. Pro-actively establish your strategy. Don't reactively remove the bad stuff.

comments powered by Disqus

Every few weeks, Ning invites a leading expert to discuss trending topics and best practices for community management. Watch the recordings here.

More than two million people have built a branded social network on Ning. Many of these customers now enjoy thriving online communities. You can find a few of those success stories here.

Learn what it takes to thrive and see what it is possible to achieve with Ning.

Growing a thriving online community is one of the most rewarding things you can do.

Our goal at Ning is to make building a community dead simple. We provide an incredibly reliable, popular, and easy-to-use platform so you can focus on cultivating your community.

Learn how to start your community in minutes.

Have you considered monetizing your community? Download your free copy of Monetizing Online Forums by Patrick O'Keefe to learn what methods are available, how to implement them, and how you can benefit today.