Guest Contributor's Posts (7)

How To Make Paid Search Pay Off

How can you drive a high volume of traffic to your new community–and do it right out of the gate? One effective way is a paid search campaign on one of the big engines, like Google or Bing and Yahoo. This can bring in visitors who are actively looking for the specific activities or services your community provides. Best of all, paid search can start driving people to your community the same day it goes live.
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In an ideal world you’d have so much money to throw at online advertising that you could just wait to see what works and then fix it. But here in the real world we need to start with best practices and expand with success. If you're trying to expand your ad scope and cast a larger keyword net, you may be harvesting more weeds with your wheat, but if you can avoid these five common pay per click mistakes, your returns will be greater than ever.
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One of the best (and quickest) ways to drive traffic to your website is to build a paid search campaign on one of the big search engines such as Google or Bing & Yahoo!. Paid search is a great way to drive traffic to your site because it will bring in visitors that are already looking for your specific kind of product and/or service. Best of all, it can happen right away! You could have people coming to your website just hours after it has gone live.
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Successful Community Managers are experts in facilitating discussions, and we’re all learning best practices on seeding new discussions, responding warmly, etc. These topics are the bread-and-butter of Community Management. In this article, we want to explore special projects or initiatives that add to the community mix.
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