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community structure (1)

The Online Community Lifecycle - Stage One: Inception

Posted by Richard Millington on July 25, 2013 at 9:00am in best practices
If there is one single thing every community manager should know about communities, the lifecycle is it. 

Using the lifecycle you can identify exactly where you are now and where you need to go next. 
In this series of posts, we're going to explain the full online community lifecycle.

 The inception stage begins when you begin interacting with the target audience and ends with the community achieving a critical mass of growth and activity.
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