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Techniques to Help Measure the ROI of Online Communities

Posted by Richard Millington on January 15, 2014 at 1:44pm in quick tips
If an organization is investing in a community, they deserve to know what they’re getting for their money. The most common objections to measuring this ROI are 1) You can’t measure everything 2) it’s not about ROI. The first is right, but you can still be accurate. The second is misguided (what does engagement eventually lead to if not greater profits?). There are a few techniques that can really help here.
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Measuring An Online Community: Master Your Data to Gain an Unfair Advantage

Posted by Richard Millington on October 4, 2013 at 6:20am in best practices
Don't guess what is or isn't working in a community--gather and analyze the data. Richard Millington outlines a few of the data points you should be measuring and how you can use this data to form actionable insights and improve the health of your community.
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Upcoming Webinar: Metrics and Measurement for Community Health

Posted by Allison Leahy on September 24, 2013 at 12:04pm in ning news
Metrics can paint a vivid picture about whether your existing, active members are more or less engaged in the community, and they can highlight anything that might be a cause for concern. If you want to answer questions about how healthy your community is, begin by gathering data. Join us October 1st at 11am Pacific time to find out how to capture and interpret the data that will tell you if you have a healthy community.
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Community Picks

Webinar: Community Platform Design and Development

Community Spotlight: The Peace and Collaborative Development Network

Series: Organizing an Unruly Community

Trending: First Class Lessons from the Ritz-Carlton Employee Community

Infographic: The Value of Online Community

Ning News: Unleash the Power of Groups on Ning 3.0

Every few weeks, Ning invites a leading expert to discuss trending topics and best practices for community management. Watch the recordings here.

More than two million people have built a branded social network on Ning. Many of these customers now enjoy thriving online communities. You can find a few of those success stories here.

Learn what it takes to thrive and see what it is possible to achieve with Ning.


Growing a thriving online community is one of the most rewarding things you can do.

Our goal at Ning is to make building a community dead simple. We provide an incredibly reliable, popular, and easy-to-use platform so you can focus on cultivating your community.

Learn how to start your community in minutes.

Have you considered monetizing your community? Download your free copy of Monetizing Online Forums by Patrick O'Keefe to learn what methods are available, how to implement them, and how you can benefit today.