Richard Millington's Posts (59)

Optimizing the platform (the user experience) is part of the community manager's role which tends to get overlooked. Once it's developed, most people leave it. It should be an ongoing process. The goal is to increase the number of interactions which take place in the platform. This is a process which can be continually refined.
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Switching community platforms is one of the riskiest things you can do. The benefits are usually minimal and the dangers are colossal. Unless you picked a terrible platform initially, changing a platform won't help you much. If you want a better community, it's rarely a new platform you need, it's a new and better approach to community management.
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If an organization is investing in a community, they deserve to know what they’re getting for their money. The most common objections to measuring this ROI are 1) You can’t measure everything 2) it’s not about ROI. The first is right, but you can still be accurate. The second is misguided (what does engagement eventually lead to if not greater profits?). There are a few techniques that can really help here.
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