newcomer retention (4)

The biggest influence upon whether a newcomer becomes a regular (after their first contribution), is the speed and quality of the response to their first message. If they don't get a response within 24 hours, they're gone. Give priority to ensuring newcomers (the people with a 1 post count) get a quick response.
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In the first visit, members need to see something they want to participate in. Too frequently we focus upon getting members to read. That's easy. Getting them to participate is more difficult.
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How do people hear about your community? Do you wait for people to join or approach them? The biggest influence upon someone’s likelihood of becoming a regular participant is their level of interest in the topic.
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