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newcomer retention (4)

Designing The Perfect Newcomer To Regular Journey - Step Four: Return Visit

Posted by Richard Millington on September 10, 2013 at 9:00am in best practices
The biggest influence upon whether a newcomer becomes a regular (after their first contribution), is the speed and quality of the response to their first message. If they don't get a response within 24 hours, they're gone. Give priority to ensuring newcomers (the people with a 1 post count) get a quick response.
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Designing The Perfect Newcomer To Regular Journey - Step Two: First Visit

Posted by Richard Millington on August 27, 2013 at 9:00am in best practices
In the first visit, members need to see something they want to participate in. Too frequently we focus upon getting members to read. That's easy. Getting them to participate is more difficult.
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Designing The Perfect Newcomer To Regular Journey - Step One: Awareness

Posted by Richard Millington on August 20, 2013 at 9:00am in best practices
How do people hear about your community? Do you wait for people to join or approach them? The biggest influence upon someone’s likelihood of becoming a regular participant is their level of interest in the topic.
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