user retention (4)

The goal at this stage isn't to persuade members to create an online identity for the community. Don't ask any questions that don't relate to the name, e-mail, and password. The goal is simply to get them through this stage and back to participating.
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In the first visit, members need to see something they want to participate in. Too frequently we focus upon getting members to read. That's easy. Getting them to participate is more difficult.
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How do people hear about your community? Do you wait for people to join or approach them? The biggest influence upon someone’s likelihood of becoming a regular participant is their level of interest in the topic.
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You can’t mass-invite people to join your community. That’s spam. It’s ineffective and does more harm than good. Do you want a deleted e-mail to be someone’s first impression of your community? There are 3 very good and very effective ways to invite someone to join your community.
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