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user retention (4)

Designing The Perfect Newcomer To Regular Journey - Step Three: Registration and Participation

Posted by Richard Millington on September 3, 2013 at 9:00am in best practices
The goal at this stage isn't to persuade members to create an online identity for the community. Don't ask any questions that don't relate to the name, e-mail, and password. The goal is simply to get them through this stage and back to participating.
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Designing The Perfect Newcomer To Regular Journey - Step Two: First Visit

Posted by Richard Millington on August 27, 2013 at 9:00am in best practices
In the first visit, members need to see something they want to participate in. Too frequently we focus upon getting members to read. That's easy. Getting them to participate is more difficult.
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Designing The Perfect Newcomer To Regular Journey - Step One: Awareness

Posted by Richard Millington on August 20, 2013 at 9:00am in best practices
How do people hear about your community? Do you wait for people to join or approach them? The biggest influence upon someone’s likelihood of becoming a regular participant is their level of interest in the topic.
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3 Perfectly Acceptable Ways To Invite Someone To Join Your Community

Posted by Richard Millington on July 16, 2013 at 9:00am in quick tips
You can’t mass-invite people to join your community. That’s spam. It’s ineffective and does more harm than good. Do you want a deleted e-mail to be someone’s first impression of your community? There are 3 very good and very effective ways to invite someone to join your community.
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