community management (80)

Sometimes new members do find their way to your community. Sometimes they do invite their friends. Sometimes you don't need to do much work to make this happen. It's probably not a good idea to bet your client's fee on 'sometimes'. A better approach is to think of tactics and a process to stimulate growth.
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Events are an important component to any community's growth strategy. No matter what type of community you have, there are events that you can hold on a recurring or one-time basis to foster a deeper sense of community. Breda Doherty, co-founder and director of Hubb.it and a community management consultant with FeverBee, joined us to discuss the impact of events, explore different types of events, and explain how events can fit into your community strategy. Watch the recording.
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Types of Community Growth

How you persuade new members to join a community isn't as interesting as why you are persuading new members to join a community. Making a community bigger won't necessarily make it better. In fact, evidence suggests that making a community bigger will decrease the level of participation. It gets noisier, harder to follow and less personable than it used to be.
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Meet Daniel Kerr, COO of AdjusterPro and founder of Well-Adjusted, a community of insurance claims adjusters. In this interview, Daniel discusses the ins and outs of cultivating a community of practice in a tight niche and shares bits of wisdom along the way.
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Too many communities focus on advice or industry news when they should be focused on community people and activities. The best content for any online community is content about the community. Here are 20 content ideas you can use.
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Publish content that your community will love, and you may never be a victim of writer's block again. This sounds like a paradox, but it is the reality of creating a terrific content strategy. In Content and Community, Richard Millington offers advice on the types and frequency of content that you should be developing for your community.
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Members need both the motivation to initiate and to overcome their fear of starting a discussion. Their motivation to initiate will be to either learn something (e.g. "Does anyone know how to....?"), to impress others (e.g. "does anyone else think business class travel isn't as great as it used to be?" or to bond with others (e.g. "I'm upset Kelly got fired from the Apprentice").
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Converting newcomers into active, longtime members of your community doesn't happen overnight. Only about 9% of new visitors will ever register for your community, and an even smaller percentage will engage with other community members on a regular basis. In this video, Richard Millington discusses how to craft a new member strategy with warm welcoming content that will help you capture and cultivate the best members for your community.
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Successful amateurs will still thrive, but organizations will want the reliability of the proven professionals. As part of FeverBee’s Professional Community Management Course, we have developed our 10 principles of professional community management.
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Calling all online community catalysts: If you run, manage, administrate for, or are otherwise knowledgable about, the underpinnings of an online community, please consider participating in the 2013 State of Community Management Survey and help to uncover the popular response to crucial questions like: What is the benefit of a community strategy? and What difference does community management make?
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Every few weeks, Ning invites a leading expert to discuss trending topics and best practices for community management. Watch the recordings here.

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