community tips (8)

Unpopular Communities

I recently read "The Power of Unpopular" by Erika Napoletano, the no holds barred brand strategist who makes a splash in the marketing world with her frank, uncensored advice. While the advice in her book is primarily aimed at brands and companies, I found that much of the wisdom could easily be applied to online community. Here are my favorite takeaways for cultivating an "unpopular" community.
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How does Whole Foods Markets balance its overall brand social media efforts with those of local markets? Director of Social Media and Digital Marketing Natanya Anderson shares insight on the overarching ideology and regional practices at BlogWell Bay Area.
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Dealing with Trolls: 4 Snippits

Trying to determine what to say to disruptive community members can sometimes cause the worst cases of writer's block. You want to be an enforcer, but you also want to be a friendly face they can come to with help. Here are three sample snippits that can help start you on the road to a well-written response to a troll.
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