All Posts (163)

There's no denying that content is king online, but trying to create all that content on your own? It's exhausting and, frankly, boring for your readers and community members. Using content curation tools is a great way to find fresh content to share, build on, and even allow your community to join in on the editorial process with.
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Members need both the motivation to initiate and to overcome their fear of starting a discussion. Their motivation to initiate will be to either learn something (e.g. "Does anyone know how to....?"), to impress others (e.g. "does anyone else think business class travel isn't as great as it used to be?" or to bond with others (e.g. "I'm upset Kelly got fired from the Apprentice").
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It's the boring part of developing a new community: setting the Dos and Don'ts. While Community Guidelines will be an ever growing part of your community, getting some basics down will not only give users a clear idea of what's right and wrong, but it can also go a long way toward developing your community culture.
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Converting newcomers into active, longtime members of your community doesn't happen overnight. Only about 9% of new visitors will ever register for your community, and an even smaller percentage will engage with other community members on a regular basis. In this video, Richard Millington discusses how to craft a new member strategy with warm welcoming content that will help you capture and cultivate the best members for your community.
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Successful amateurs will still thrive, but organizations will want the reliability of the proven professionals. As part of FeverBee’s Professional Community Management Course, we have developed our 10 principles of professional community management.
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In this webinar, FeverBee's Richard Millington reviews key elements of the conversion process and shares a data-based approach for optimizing the new member experience. Watch this presentation to learn how to optimize a new member's journey from registration through the first major milestones, and how to combine social and technological processes to boost conversion rates.
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Your community platform is your home. It’s the destination you want your target audience to reach so you can cultivate a community. Social media platforms like Facebook, Twitter, Google+, LinkedIn are not good platforms for building community, because they don't offer you the control you need and you can only reach a tiny percentage of your audience.
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Most communities are setup to repulse newcomers. You have to complete dumb questions when you join. Then you’re asked to introduce yourself to others. You should welcome members, not out of obligation, but with the firm intention of ensuring they begin participating and making friends within your community.
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Moving beyond Facebook. What's next? Many of us following Facebook’s ongoing updates to News Feeds are convinced that the new rules, filters and algorithms are making it harder for businesses to reach their audience without spending big money on sponsored posts. Given the rising costs and unpredictability of reaching their fan base with organic content, brands and business owners are considering to limit their reliance on Facebook as their core social media platform, and are more likely to continue using Facebook for it’s 1 billion+ users, primarily as one of their many distribution channels.
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Calling all online community catalysts: If you run, manage, administrate for, or are otherwise knowledgable about, the underpinnings of an online community, please consider participating in the 2013 State of Community Management Survey and help to uncover the popular response to crucial questions like: What is the benefit of a community strategy? and What difference does community management make?
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